Un vehículo de Km0, es aquel que se ha matriculado a nombre del concesionario vendedor con el fin de alcanzar los objetivos impuestos por la marca y de esta forma lograr cobrar los rápeles (volumen de facturación, calidad de servicio, publicidad etc) por consecución de objetivos, pero que no ha llegado a salir a carretera, de ahí lo de 0 km. En los últimos años, se ha generalizado la denominación de Km0 a cualquier coche, matriculado a nombre del concesionario y normalmente con una antigüedad inferior al año, es decir y por poner un ejemplo, los coches con los que yo andaba cuando trabajaba en el concesionario de Volkswagen y que los cambiaba cada seis meses, o los que matriculábamos como "demos" y que estaban a disposición de nuestros clientes para ser probados. Estos últimos deberían llamarse coches de flota del concesionario. Dentro de este último grupo también te puedes encontrar con coches que se han vendido a empresas de renting o de alquiler sin conductor, con un compromiso de recompra de seis o doce meses y que estas empresas a su vez los alquilan a sus clientes. En este último caso, en los de flota externa, es de vital importancia conocer la procedencia del vehículo, ya que no es lo mismo que lo haya conducido una sola persona a que ese volante haya pasado por mil manos.
Estamos cambiando la forma de vivir el automóvil. ¿Te lo vas a perder?
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